Email designs and email marketing campaigns are unique and each present a different challenge. This project was to promote new buildings and needed to reach an audience across multiple devices.
Email design needs to adhere to different email clients capabilities, therefore the layout of an email design needs to be clean, easy to understand and adaptable. I like to use eye-catching imagery that communicates clearly and large headlines people see immediately.
Email designs that are responsive and accessible, and deliver as much insight as possible at a glance.